What’s Bloomin?
Tierney is a multi award-winning brand|creative|UX|experiential strategist with experience in QSRs, consumer packaged goods, alcohol, gaming, and tech brands. Currently a Strategist at GUT U.S. (Miami/GUT L.A.) Like any good potted plant, she’s here for the now but open to being replanted to grow even more.
Tierney is totally technologically savvy, and loves to study the latest trends—don’t get her talking about Pop Culture or Social Media, because once she starts, she’ll never stop. In her free time, she likes dyeing her hair and clothes, grabbing a bite to eat with friends (preferably pizza), and scheming how to get a puppy. You can find her, scrolling through TikTok, dominating the X search phrases, pondering what her next for-good brief should be, or practically running a bakery out of her kitchen (and sharing the treats). Tierney’s inquisitive nature and enthusiasm for even the smallest details feed her love of research and designing creative strategies. But her penchant for Starbucks and quirky personality (can talk about things like the ethics of cannibalism to which Trader Joe’s items are trending) are what make her a great addition to your garden.
Experience
Strategist February 2022 - Current
GUT, Los Angeles, CA
Clients: BOUNCE | GAIN | diablo 4 | Overwatch 2 | DoorDASh | HULU | Verizon | Estrella Jalisco | Stella Artois | NEW BUSINESS
Won a Grand Prix in WARC Global Awards for Effectiveness in Path-to-Purchase for DoorDash’s Self-Love Bouqet and a Grand Prix at Cannes in PR—the first two for the LA office.
Won a Gold and Bronze at the US Effies in Seasonal Marketing and Oni-Channel Shopper Solutions for DoorDash’s Self-Love Bouquet.
Won a Gold at WARC North America in Instant Impact for DoorDash’s Kids Currency.
Assumed the role of lead and sole strategist at LA office to provide strategic oversight and enhance company growth.
Leads strategy development and briefings for existing and new clients, harnessing insightful conclusions, including proactive and client briefs.
Effectively leads strategy development for Los Angeles Office while also assisting on projects for Miami office.
Member of DEI committee; actively plans internal initiatives and reviews agency ideas to ensure inclusivity and sensitivity.
Strategist February 2022 - Current
Junior strategist | April 2021 - JAnuary 2022
Strategic Planning Intern | January 2021 - March
GUT, Miami, FL
Clients: Activision Blizzard | verizon | VISIBLE MOBILE | POPEYES | MICHELOB ULTRA | PHILADELPHIA CREAM CHEESE | vital farms | WHATSAPP | STELLA ARTOIS | ESTRELLA JALISCO | GET YOUR GUIDE | TAGLINE
Lead strategy development and briefings for existing and new clients, harnessing insightful conclusions, including proactive and client briefs.
Acted as social strategist for social AOR Account, increasing content engagement over 8 months using cultural conversations.
Supports a bi-weekly gaming & insights report by crafting strategic implementations across all brands.
Lead and participated in quantitative research initiatives through conducting VOX Pop interviews and focus groups and designing questionnaires.
Member of the DEI committee. Leads a weekly themed content creator series to fuel the office's creative thinking while diversifying feeds and hacking platform algorithms.
Copywriting & Content Intern June 2019 - August 2019
Mascola Group, New Haven, CT
Researched and compiled client brand guidelines to facilitate cohesive content creation.
Crafted unique content for company B2B and Destination & Lifestyle blogs.
Wrote copy for various client projects.
Conducted rebranding surveys.
Awards
Rising to the top honoree Campaign us’ 2024 inspiring women
The "Rising to the Top" category highlights women in the industry who show great promise within their first 5 years in advertising.
Bronze Brand Engagement - Doordash Bouquets for living Men Cannes lions international festival of Creativity 2o24
Bronze Brand experience - doordash bouquets for living men Cannes Lions International Festival of creativity 2o24
bronze brand experience - diablo iv Blood Harvest Cannes Lions International Festival of Creativity 2o24
Gold Instant Impact - DOORDASH Kids Currency WARC AWARDS NORTH AMERICA 2024
Gold EFFIE SEASONAL MARKETING - DOORDASH SELF-LOVE BOUQUET Effie awards US 2024
Bronze EFFIE OMni channel marketing - DOORDASH SELF-LOVE BOUQUET Effie Awards US 2024
Grand Prix path to purchase - doordash self-love bouquet WARC awards for effectiveness global 2023
Grand Prix PR - doordash self-love bouquet Cannes Lions International Festival of Creativity 2023
Best product launch of the year - popeyes we come in piece adage creative marketing 2022
Education
Miami Ad School Europe, Miami, FL | 2023
Strategic Planning Certificate
Studied a wide range of strategy skills during an 8-week professional program
Florida International University, Miami, FL | 2021
Mass Communications M.S.; Emphasis: Global Strategic Communication - Creative Track
Partnership with Miami Ad School
Miami Ad School, Miami, FL | 2021
Strategic Planning Certificate
Enrolled in classes focusing on topics such as social media, story writing, video storytelling, User experience, Digital Campaigns, media, and thinking strategically.
Strategic Planning Bootcamp
Participated in an 11-week strategy-intensive boot camp. Developed skills in research Design, identifying the problem, Deck Building, Consumer journey, brand architecture, communication planning, new business pitching, measuring campaign impact, and campaign pitching.
Partnership with FIU
Marist College, Poughkeepsie, NY | 2016-2019
Business Management B.S.; Emphasis: International Business and Marketing; Global Studies Minor
Lorenzo de 'Medici Institute, Florence, ITaly | 2015-2016
Academic year abroad during first year of college with extensive studies in Italian language and culture.
Skills
Award entry writing
ux research
Creative Thinking
Research & Analytics
Pitch Deck Design
Storytelling
Languages:
Spanish - intermediate
Italian - intermediate
Chinese - beginner
Creative Brief Writing
Gaming insights
Social Media
Copywriting
Cross-Cultural Communication
Branding
BrandWatch
Infegy Atlas
collaboration
Communication Planning
Recommendations
Tierney is an exceptional strategist that continues to surprise with outstanding ideas, phenomenal execution, and strong advocacy for the end-user. She dives into research to identify the audience challenges, learns about the problem space, and uses design thinking methods to recommend thoughtful solutions. She is extremely user-centered, thoughtful, and strategic. I was truly impressed by Tierney's work ethic, creativity, and excellent presentation skills. Would strongly recommend her, feel free to reach out if you have any questions!
Indre Putrimaite: UX Lead, Google
Tierney is a passionate individual whose charisma and unique personality will add tremendous value to any team. She manages to create strategies with compelling storytelling, her research methods and her insights are always spot on. I have no doubt Tierney will develop into a great strategist, anyone would be lucky to have her in their ranks.
Angel Van Der Biest: Social media expert, netflix
Tierney is an incredible strategist.
She is brave, and insightful. She is quick, and thorough. She is a big thinker, and detail oriented.
She elegantly pushes others - at any level - to think further, while also making them smile broader.
She adds enormous value to every project she touches, and is an absolute pleasure to work with.
I would - absolutely - jump at the opportunity to work with Tierney again.
Pablo Rosas: Executive director of strategy, attn:
If you are looking for a traditional strategist, don't look to Tierney.
If you're looking for uninspiring briefs, don't look to Tierney.
If you’re looking for someone to just do the job, don’t look to Tierney.
If you're looking for campaigns with no results, don't look to Tierney.
If you're looking to lose at awards shows, don't look to Tierney.
If you're looking for someone who thinks strategy matters more than anything, don't look to Tierney.
If you’re looking for someone who won’t push you or question you, don’t look to Tierney.
Also, what a great human being.